christine w. huang

content strategy & insights

Home: Welcome

About Me
I'm a writer, researcher, and strategist. I'm passionate about understanding people's behaviors, motivations, attitudes, and beliefs - and creating frameworks for understanding what they mean.

What I Do

I explore the intersection of content, culture, and technology as the Brand and Audience Insights Lead at YouTube.

What I've Done
Trends Research Lead @ YouTube; Co-founder @ HelloSponsor; contributor @ Ad Age, The Huffington Post, PSFK and VICE; Head of Trends + Cultural Intelligence @ Scratch (MTV Networks); Managing Editor @ PSFK; Head of Trends @ GlobalHue; Arts & Culture Writer for SH Magazine; Founder + Editor-in-Chief @ Seasonzine.

Full Resume

Home: Bio

YouTube: 10 Years, from A to Z

I led editorial and trends research for YouTube's 10th Birthday brand moment, awarded a Gold Award for YouTube Marketing (2015).

Click the link below for blog posts from the month-long celebration, including my welcome message.

#10YearsofYouTube

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Google Media Lab: The Future of Media Playbook

I oversaw all editorial and research for The Future of Media Playbook, a Google Media Lab and PSFK collaboration.

Click the link below to read a sample from the book.

The Future of Media Playbook

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Ad Age: Transmedia Storytelling Lessons for Brands

Editorial: The importance of multi-platform storytelling for brands.

Ad Age

Home: Projects

Huffington Post: Janelle Monae: A New American Icon

Editorial: The emergence of a new archetype in the American music scene.

Huffington Post

Seasonzine

Letter From the Editor: An ode to Summer.

Seasonzine: Summerzine

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PSFK: What Brands Can Learn From Online Dating

Editorial: Lessons for brands in fostering connection and affinity, as revealed through OKCupid data.

For a full archive of my posts on PSFK.com, click here.

PSFK